Main Business Activity
The ASB group of companies is one of New Zealand’s largest providers of financial services. The ASB group includes:
- ASB
- ASB Securities
- Sovereign
- BankDirect
- ASB Group Investments (AEGIS & Jacques Martin)
Our services include full financial services: banking, insurance and investments.
Who We Are
ASB Bank has 150 years of service to New Zealanders. Consistently first in customer satisfaction surveys, first with technology offerings; we are a growth company with our eyes firmly fixed on tomorrow. We always aim to be ‘One Step Ahead’ with our product offerings and service.
ASB Securities Limited
ASB Securities; a member of the NZX; offers a full share brokering service, including Client Advisory, Online Share Trading and a discount telephone service. Also on offer are fixed interest products, Margin lending facilities and an Intermediary service.
ASB Group Investments Limited.
Established in 2003, ASB group investments is involved in managed funds and investments. ASBGI also provide investments platform options through AEGIS and outsource superannuation solutions for our clients through Jacques Martin.
Sovereign
Sovereign is New Zealand’s largest life insurance group offering a full range of life, health and home loan products.
BankDirect
A Home Loan Specialist, BankDirect is for people looking for a new home loan, and who prefer to control their finances remotely via the internet, telephone or ATM machines.

Locations
Our head office is located in Auckland’s CBD and we have nationwide presence. Jacques Martin is Wellington based. Our parent company is the Commonwealth Bank of Australia.
Number of employees
5,500 plus staff across the group.
Employee Benefits
ASB Group of Companies offers its employees generous benefits including:
- staff accounts
- lending benefits
- preferential home lending and credit cards
- FX and term investments and insurance benefits
- Income protection and insurances provided (terms as per our staff-first brochure)

