East Coast

The East Coast is located on the North Island between the Bay of Plenty and Hawkes Bay. Gisborne is the region’s biggest city, located at the north end of Poverty Bay; said to have been the first part of the country sighted by Captain James Cook’s crew when it arrived on Endeavour in 1769.

The city of Gisborne is a popular holiday spot for New Zealanders. Agriculture, farming and forestry are among the most popular industries in the region. Viniculture is highly valuable to the local and national economy, especially thanks to the wines of the Hawkes Bay.

The region is sheltered by high country to the west and has a dry, sunny climate with many hours of sunshine every year. Gisborne’s climate also makes it ideal terrain in which to grow maize, grapes, kiwifruit and subtropical fruits.

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